Know Every Customer.
Act in Real Time.Unify every touchpoint into a living 360° profile then activate that intelligence across every channel, from personalized offers to automated journeys that drive measurable revenue.
360°
Customer View
Real-time
Data Activation
Omni
Channel Reach
Dashboard Features
Everything You Need to Know Your Customers
Powerful tools to unify, analyze, and activate your customer data at scale.
Single User View (360° Profile)
A living profile for every customer. Consolidate behavior, transactions, preferences, and engagement signals into one identity.
- Unified identity across all touchpoints
- Real-time profile enrichment
- Full behavioral timeline
Analytics & Insights
See trends and opportunities before they become obvious. Predictive analytics tailored for your industry.
- Predictive analytics & forecasting
- Custom KPI dashboards
- Cohort & attribution analysis
Advanced Segmentation
Build audience segments with precision. Use drag-and-drop for business users or SQL for technical teams.
- Visual no-code segment builder
- SQL query editor
- Lookalike & predictive audiences
Omnichannel Activation
Turn insights into action. Push to email, WhatsApp, push notifications, and paid media instantly.
- Sub-200ms activation latency
- Native WhatsApp & email connectors
- Reverse ETL to any destination
The Problem
From Fragmented Data to a Single Source of Truth
Most enterprises sit on mountains of customer data scattered across CRMs, ticketing systems, loyalty apps, POS terminals, and event touchpoints. Without unification, this data isnoise, not signal.
Integratech's Composable CDP ingests all of it, resolves identities across channels, and builds a persistent 360° profile for every individual. Our platform then activates that intelligence in real time powering personalization, retention campaigns, and omnichannel journeys that drive measurable revenue.
Eliminate Data Silos
Unify fragmented data from 100+ sources into one comprehensive view
Real-Time Personalization
Deliver contextually relevant experiences at every touchpoint
Actionable Intelligence
Transform raw data into predictive insights that drive decisions
90%
Reduction in data reconciliation effort
3×
Improvement in campaign conversion rates
<200ms
Real-time activation latency
100+
Native integrations ready
The Pipeline
Five Phases. One Unified Customer.
Each phase builds on the last, turning raw signals into actionable intelligence.
- 01
Building the Foundation
Architect Your Data FoundationAssess your data landscape and build a CDP foundation tailored to your industry and tech stack.
Audit your data sources, identify gaps and opportunities. Design a governance framework for ownership, quality, and access control.
Data governanceSchema designCompliance readinessArchitecture planning - 02
Data Ingestion
Connect Every Data SourceConnect every data source, CRM, POS, web, mobile, and loyalty programs through streaming and batch pipelines.
Ingest structured, semi-structured, and unstructured data at enterprise scale. Real-time streaming via Kafka or AWS Kinesis.
Streaming ETLAPI connectorsBatch pipelinesReal-time streaming - 03
Identity Resolution & Unification
Resolve Every IdentityStitch anonymous, known, and cross-device identities into a single persistent customer profile.
Link user identifiers across devices and channels using deterministic and probabilistic matching. One golden customer profile updates in real-time.
ID stitchingDeduplicationCross-device matchingIdentity graph - 04
Segmentation & Intelligence
Build Smart SegmentsBuild audience segments using SQL or no-code builder. Apply predictive models for churn and value scores.
Create segments based on demographics, behavior, or predictive scores. Marketing teams use no-code builder, engineers use SQL.
SQL & no-code segmentsPredictive scoringBehavioral triggersReal-time scoring - 05
Data Activation
Activate EverywherePush segments to any channel, email, WhatsApp, paid media, with sub-200ms latency.
Connect to 100+ destinations. Trigger campaigns in Salesforce, HubSpot, or Braze. Personalize website and app in real-time.
Omnichannel pushReal-time triggersReverse ETL100+ integrationsDecision enginePersonalization API
Use Cases
Real Business Value,
Measurable ROI
Personalization
When a customer browses your website and leaves, automatically trigger personalized offers via email or push notification based on their browsing history.
Impact:
5×
higher engagement with personalized content
Suppression
Connect marketing and purchase data to suppress consumers who already made a purchase, then redirect your addressable spend toward new customers instead.
Impact:
Save 30%
in addressable media spend
Unified Insights
Give your call center reps a complete view of marketing interactions, e-commerce data, and website behavior to turn a $15/hour rep into a $100K/year salesperson.
Impact:
+40%
conversion rate improvement
CDP Types
Choose the Right CDP for Your Business
Not all CDPs are created equal. Understand the differences and find the approach that fits your needs.
Our Approach
What It Does
Modern businesses need to act on customer data in real time, personalizing experiences at the exact moment of opportunity.
Our Solution
We combine deep insights with real-time activation, pushing segments to email, WhatsApp, paid media, and APIs instantly.
Key Capabilities
- Real-time website & app personalization
- Automated omnichannel campaign triggers
- Next-best-action decision engines
Traditional Approach
What It Does
Traditional CDPs build unified customer profiles for analytics and reporting, but limited in real-time actionability.
Best For
Best for organizations that need deep customer insights, data warehousing, and business intelligence.
Key Capabilities
- Comprehensive customer analytics & reporting
- Data warehousing and business intelligence
- Historical trend analysis and cohort studies
Integratech CDPencompasses both, delivering insights AND real-time engagement in one unified platform.
Activate CDP Intelligence
via WhatsApp
Deliver personalized messages, automated journeys, and real-time alerts through WhatsApp — the channel your customers use, with 98%+ open rates.
Targeted Broadcasts
Send personalized offers to high-value customers, win-back messages to churn risks, or product recommendations based on browsing history.
Smart Chatbots
AI-powered chatbots that use CDP profiles to greet customers by name, reference purchase history, and suggest relevant products.
Real-Time Notifications
Instant WhatsApp alerts for order confirmations, shipping updates, payment reminders, and appointments.
Automated Journeys
Multi-step WhatsApp sequences: welcome series, onboarding flows, post-purchase follow-ups, and re-engagement campaigns.
Why WhatsApp for CDP Activation?
98%
Message open rate
5min
Avg. response time
2B+
Global active users
3×
Higher conversion vs email
Ready to activate your CDP data?
WhatsApp Business API
Enterprise messaging with broadcast, chatbots, and CRM integration.
Explore WhatsApp BusinessDefine Your Success Metrics
Clear goals with measurable outcomes ensure your CDP investment delivers real value.
Why Clear Goals Matter
Powerful tools need clear, measurable goals. Without goals tied to your business strategy, you won't realize full potential.
Our Approach
We help you set clear KPIs aligned with business objectives, track performance, and demonstrate ROI to get executive support.
Implementation
Building Your Data Center of Excellence
Success requires the right people, processes, and technology working together.
Marketing
Focus on acquisition, conversion, and retention. CDPs help marketers execute business goals with better targeting and personalization.
Key Responsibilities:
- • Campaign optimization
- • Audience segmentation
- • Personalization strategy
Analytics
Concerned with uncovering insights, customer lifetime value, propensity to purchase, and deeper segmentation.
Key Responsibilities:
- • Predictive modeling
- • Cohort analysis
- • Attribution reporting
IT & CRM
Ensures data governance, privacy compliance, and security protocols are followed throughout the organization.
Key Responsibilities:
- • Data governance
- • Privacy compliance (GDPR/PDPA)
- • Security & access control
Why Integratech
Built for the Enterprise,
Ready for Tomorrow
Our CDP isn't just another tool it's a strategic asset built to scale with your business.
- Composable by Design
- Plug into your existing stack without ripping anything out. Our CDP is built on open standards and integrates with the tools your team already uses.
- Privacy & Compliance First
- Built-in consent management, data residency controls, and PDPA/GDPR-ready architecture so your customer data stays yours and stays compliant.
- Real-Time, Not Batch
- Events trigger profile updates and segment membership changes in milliseconds enabling truly timely engagement, not yesterday's segments.
- Built for Both Teams
- Data engineers get full SQL access and API control. Marketing teams get a clean no-code interface. One platform, two power users.
Data Sources
CDP Core
360° Profiles
Activation Channels
Post Implementation Support
Our engagement doesn't end at go-live. We provide dedicated support, performance reviews, and continuous optimization to ensure your CDP delivers long-term ROI.